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Jennifer Boudinot

Content Strategy Leader

Hi, I’m Jen. I help companies use creative content to meet their business objectives. My focus is UX writing and content strategy (also known as content design), where I nerd-out making B2B and B2C websites clear, compelling, and conversion-focused. Based in Brooklyn, New York, I’m looking for remote and hybrid opportunities at creative agencies and other future-thinking companies.

→ Explore my work in UX content strategy
→ See my other strategy work
→ Visit my LinkedIn

Past clients

I’ve worked as a strategist and content designer in-house and at major agencies including Huge (IPG), Valtech, and SYPartners. Subject expertise includes finance, SaaS, and travel/hospitality.

 
FEATURED
Information architecture
Information architecture

Create diagrams in Figma that explain a new site architecture / navigation that I have devised.

Creative briefs
Creative briefs

Draft briefs based on client objectives that guide creatives to tell the right story to the right audience.

User flows
User flows

Create user flow diagrams in Figma or MIro that show the possible paths for users of an app or website.

Content audit & discovery
Content audit & discovery

Assess site content alongside user research and analytics and offer recommendations.

Generating & editing AI text
Generating & editing AI text

Generate and edit text using generative text tools like ChatGPT.

Portfolio
Executive focus groups
Executive focus groups

Lead listening sessions, interviews, and interactive workshops to uncover business or project objectives.

Learning & Development
Learning & Development

Create curriculums, courses, and training programs for B2B and B2C product adoption, employee education, and other initiatives.

Cross-platform content strategy
Cross-platform content strategy

Create an online presence and monetized content around a brand image.

Writing





 

 
 
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