SEO (FAQ) content strategy

What I do
Analyze site SEO data, identify keyword opportunities, and write Frequently Asked Questions to target these opportunities.

Case study: Giving Clover an SEO edge
Backed by Fiserv, Clover is the most powerful seller of POS systems, but was losing market share to Square, which ranked highest for most terms IDed as being competitive. Using keyword data provided by Clover’s analytics team and SEMrush, I compiled a list of keywords to target by page, then wrote FAQ questions to target those keywords. The resulting matrix contained more than 250 distinct questions targeting long-, medium- and short-tail keywords.

see sample

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